This article, written by Cosmepedia’s own marketing guru, outlines the many things to consider when your practice wishes to create a press release:
Press releases are interesting creatures. Getting them published relies on 4 things:
- What other news is occurring (and may be more interesting and locally appealing at the moment)
- Interest / quality of the story / relevance to that media’s audience
- Perseverance (following up, resubmitting if necessary)
- What kind of day the person sorting through them is having.
I have worked for media, I have worked with media in a marketing capacity, and attended seminars led by media. Every press release I’ve ever written and distributed has been picked up / published somewhere. What I’ve found is they must be written not only with a specific type of audience in mind, but also a specific type of media as well and sent to the right people in the right departments.Press releases are sent to media who have staff that like to write / develop their own stories. Articles are sent to media who like to publish complete works. Having a target in mind, and researching what style / topics / target market / print or publication deadlines goes a long way to getting published.Lucette,Cosmepedia Marketing & Public Relations
Check back often to the Cosmepedia blog for more marketing tips and other useful information.
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